Eleanor Hanwell
Eleanor Hanwell on 29 March 2021

5 Places to Use Video Content

With so many digital marketing platforms available, where to use your video content can be a real quandary. 

If you’re unsure where to get started read on as we’ll be sharing our top 5 Places to Use Video Content for a return on your ROI.

1 - On your website

Search engine algorithms love video content seeing it as high-quality (as long as it’s optimised), so using video on your website can improve your SEO and conversions.

People can stay on your site two whole minutes longer if there’s a video. With 81% of video marketers claiming video has helped increase the average time their visitors spend on page.

Using video content on your landing pages can also help, boosting conversion rates by up to 80%


2 – On social media

Many social media platform algorithms are weighted towards video content. So, video can be a quick and easy way to get a message to your followers whether shared in your feed, stories or via live streaming. 

Make sure you share videos natively on each platform and consider the device viewers are using to choose your video ratio (landscape, square or portrait). Captions are also key on social media as for example, 85% of video on Facebook is watched without sound.

If you’re not sure where to start then it’s worth starting with YouTube as sharing content on this platform and using tags can help to improve your SEO, as videos appear in Google search results. 


3 – In emails

Got a complex message to convey by email? It’s worth including a video! Video content often helps make complex messages easier to understand and can capture your recipients’ imagination in a way that text alone struggles to do. 

Using video can also improve both open and click through rates as well as conversions in emails, so it’s a medium to consider. For example, including the word ‘Video’ in your subject line can increase opens by 19% and the use of video thumbnails in the content of the email can increase clicks by 50%.


4 – In advertising

Video content can be used in lots of different forms of digital content, from Google Ads to social media, digital displays and billboards to TV advertising.

Utilising video content for remarketing on Google and social media in particular can help to present a product or service to potential customers in a different way. With 84% of people saying they’ve been convinced to buy a product or service by watching a brand’s video, it’s a great way to connect with people who have already engaged with your marketing activity but not purchased.

Whereas digital billboards and displays are a great way to create brand and product awareness and exposure, especially to reach your target market during their daily commute. Utilising video content over still imagery, can help your product or service to stand out as video viewers retain 95% of a message when watching a video compared to 10% when reading alone.

Finally, TV advertising allows an uninterrupted reach to a larger group of people, as TV adverts are full screen and not competing with any other content and generally see a wider target market in their audiences. With services such as Sky AdSmart you can take the traditional benefits of TV advertising and blend them with the ability to target specific target markets.


5 – In a brochure

Using video brochures can give you a more sustainable alternative to printed brochures and flyers and is a great way to repurpose video content made for other purposes. Video brochures allow multiple videos to be added to the same device and for these to be changed quickly and easily via USB connection. 

This approach allows you to have a single branded design for the device itself but personalise the video content to be used for sales, marketing or internal materials. Video brochures can utilise video content such as presentations, product or service explainers or demos, awards and more as required. Meaning your brochure will always contain the most up to date information for your company and never have to be pulped because it’s out of date.


Where will you use your next video?

Thanks for reading our top 5 Places to Use Video Content, we hope it’s helped you to think about the best places to use your video content. 

To get even more from your video content, why not book a call with our team to see how we can help you create video content that works.

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