5 Reasons to Use Video for Employee Onboarding
Onboarding is an essential step to helping new hires feel welcome at your company. A good employee onboarding can help with staff retention and job satisfaction. In fact, organisations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%. However, onboarding can be a time-intensive and costly process.
That’s why it’s worth considering using video for some of your employee onboarding! In this blog we’re going to delve into 5 reasons why you should be making the switch to video.
1 – It’s a Great Way to Introduce Culture
Culture is particularly hard to describe as it’s something that really, you need to experience. Over time new employees will absorb the office and company culture, however video can be a great way to fast-track that process.
A short video that introduces the company culture, including behind the scenes both in the office and at social events can be the perfect way to show what your company is really like to work at. This style of video can be used at the interview stage too, to engage and entice applicants.
2 – It Is More Efficient
If employee onboarding is normally done face-to-face then it can be very time intensive both for the new team member and any other employees involved. Even if you can only move some sections of this to video, it will reduce the cost to the business.
This is especially crucial for smaller businesses who might not have HR departments and where new starter onboarding could have a detrimental time impact on multiple departments.
From a cost and time perspective, it makes sense to create video content of those aspects which are the same for all new employees, such as introduction to the company and training on specific key platforms.
3 – It Gives a Consistent Approach
Whether you use different team members for each onboarding, or those delivering are rushed, distracted, or simply bored of repeating the same message time and time again, you can end up with an inconsistent approach.
However, if you produce video content, every new starter will receive the same message, delivered in the same way. That means the same language, tone and details every single time.
4 – They Are More Accessible
Having a physical face-to-face onboarding can lead to excluding groups. For example, if you run regular sessions every other Monday or once a month, depending on when new employees start, the sessions might be too late into their time at the company to be useful. Equally, if you have team members with a disability, then your normal approach might work.
Providing video content, which can be watched anytime and anywhere can make the training more accessible to a wider range of people. New starters can watch the videos on their first day, so everyone gets a consistent experience. Video content can also be made more accessible to those with hearing or vision impairments using subtitles, captions, and audio transcriptions.
5 – It’s Perfect for Technical Systems
If your company uses lots of different technical systems, it can be quicker and easier to onboard and train new employees via video. Each specific system or platform can have its own video, with team members being on hand to answer any specific questions that may come up.
This approach makes the onboarding consistent and time efficient for all involved. Having videos for systems also means that they can be re-visited anytime team members need a refresher, such as after maternity leave.
Let’s Get Started
Whether you are a large, medium, or small company, there are plenty of reasons why you should utilise video for your onboarding to improve the process and save time and money across the company.
Want to start creating your onboarding videos? Let us help you create onboarding videos that work. Click on the button below to set up a call with one of our expert team.
