Focus on Studio Production
Video content works. In fact 78% of video marketers say video has directly helped them increase sales. Whether you are already using video or are in the 17% who don’t know where to start with video, you need to make sure the video you create gives you a return on your investment.
This means understanding what you are looking to communicate and the best way you can utilise video for your end goals. To help you, all this month we’re going to look at different types of video production and how and when you should use them. This blog delves into the magic of Studio Production.
What is Studio Production?
A ‘Studio Production’ covers all recording and producing of video content within a fixed studio environment. Studios come in many sizes and although when we think of studio productions we think BIG, there are smaller studio spaces available that may lend themselves to more intimate filming and smaller crew sizes.
Benefits and Challenges of Studio Production
Ultimately, the benefit of a studio production is that the space is created specifically for filming and producing content. This means it is a controlled environment, which provides more control over elements like lighting, sound and backdrop. Many studios also have the space for larger lights and diffusion as well as dolly and tracks.
The fact that studios are built specifically for production also means that equipment and production crew may be included in the rental (although not always) and the set up is in place to deliver a seamless end result, which can be a quicker solution. A studio setup also means you can follow a more structured approach to filming with set scenes, crew members and cast, all of which makes for quicker and more efficient running.
When to Use Studio Production
Although there are many benefits to a studio production it can come with a bigger price tag and may not always be necessary depending on what you are looking to achieve. It’s best to use studio production when you need (or want) complete control over every element of your production.
Examples of Studio Production
When we worked with ProDog on a suite of videos, it was key that the dogs were the stars of the show! A studio production meant we had a safe space for the dogs with plenty of room for them to have regular breaks.
In comparison for MoveMee, the client wanted a simple and clean white background so that we could build scenes on top of this to tell the story of their simple car hire. Using a larger studio meant that we had plenty of space for the car to move around in and that we were able to build an ‘abstract’ airport departure lounge.
For Diamonds Factory using a studio was key for both the video and photography footage as it meant we were able to create consistency between the two mediums. More control in the lighting for both meant we were able to create a consistent look across all of the products which was vital as we shot over 700 products and needed the setups to be identical. We could never have achieved this level of consistency on a location, so we knew that a studio shoot was the best option to make sure the diamond jewellery was shown at its best in every single shot.
We hope this blog has helped you understand studio production and when this style of production might work for you. Come back next week when we’ll be focusing on documentary style production.
Think a studio production might be right for your next project, get in touch using the button below.